1
00:00:07,778 --> 00:00:09,919
Welcome back to Adventures in DevOps.

2
00:00:09,919 --> 00:00:13,340
I've never heard anyone say we need viewer tests.

3
00:00:13,340 --> 00:00:22,673
And that's why we've grabbed almost 20-year veteran in building reliable software,
executive consultant, and is currently the CEO and founder at Itacama, where they're

4
00:00:22,673 --> 00:00:29,955
guiding businesses to success or forcing them when necessary to adopt the best practices
that the industry has already known about for decades.

5
00:00:29,955 --> 00:00:32,556
Pia Viedemeyer, welcome to the show.

6
00:00:32,588 --> 00:00:33,335
Hi, Warren.

7
00:00:33,335 --> 00:00:34,562
Thanks for having me.

8
00:00:34,562 --> 00:00:36,924
I think we just have to get this out of the way first.

9
00:00:36,924 --> 00:00:41,407
I see almost two modes in every company I've ever interviewed or interacted with.

10
00:00:41,407 --> 00:00:46,150
That's the no quality whatsoever, uh, because it's no one's responsibility.

11
00:00:46,150 --> 00:00:56,637
Or no quality whatsoever because there's a single person, team, or organization with
quality in their name, effectively isolating from the whole system, having quality built

12
00:00:56,637 --> 00:00:57,197
into it.

13
00:00:57,197 --> 00:00:58,728
How does this even happen?

14
00:00:59,070 --> 00:01:00,071
my god.

15
00:01:00,071 --> 00:01:05,503
If I if I would know how that happens, dear, I think I'll be a billionaire already.

16
00:01:07,415 --> 00:01:12,658
Honestly, I feel there is so much history behind that.

17
00:01:12,658 --> 00:01:18,161
Well, I used to work for quite a long time in in so called quality roles.

18
00:01:18,161 --> 00:01:24,784
So I had the quality or the testing thing in my in my job title and only just recently got
into a company.

19
00:01:24,784 --> 00:01:27,810
But I can tell you a bit more on that later where

20
00:01:27,810 --> 00:01:36,943
there was like this, okay, no quality, we don't not we don't need it, but there is no like
person or or department responsible for that.

21
00:01:36,943 --> 00:01:46,296
I feel like it for me it it's a lot about okay how we used to work in uh in a waterfall
way.

22
00:01:46,296 --> 00:01:51,348
When like right, so this one after the other and it seemed to be clear that okay

23
00:01:51,348 --> 00:02:02,317
My as a as a business analyst, for example, my responsibility is to write all the
requirements, pixel perfect, a hundred percent, and then I'll hand it over to developers

24
00:02:02,317 --> 00:02:06,831
and then they take care of it and they do the developing, writing, coding stuff.

25
00:02:06,831 --> 00:02:15,819
And then when they are done and and that used to to be um defined by okay, the code is
there, but testing is not part of my job.

26
00:02:15,819 --> 00:02:17,180
I've experienced that a lot.

27
00:02:17,180 --> 00:02:18,752
Not so much anymore these days.

28
00:02:18,752 --> 00:02:19,722
That's good.

29
00:02:19,824 --> 00:02:31,445
but then, you know, it got handed over to this, there is the quality person, department,
team, whoever, and they will magically, you know, build that quality in or test it in or

30
00:02:31,445 --> 00:02:34,408
and I never understood how that should happen.

31
00:02:34,408 --> 00:02:36,911
How how this should work.

32
00:02:36,911 --> 00:02:40,584
It it just seemed stupid to me from the very beginning.

33
00:02:40,584 --> 00:02:49,490
Do you do you think that it's heavily related to the fact that people are trying to well
identify what their core responsibilities are in in their job or in the organization that

34
00:02:49,490 --> 00:02:50,441
they're in?

35
00:02:50,441 --> 00:02:56,245
And for them that means identifying like my job starts here at this point and ends over
here.

36
00:02:56,245 --> 00:03:02,509
And for the parts that they feel like they understand and have the capability to actually
do, they put that within scope.

37
00:03:02,509 --> 00:03:09,154
And for everything that they feel not comfortable doing, they try to just find someone
else to be responsible for that.

38
00:03:09,154 --> 00:03:11,635
And it may not even be you know, totally conscious.

39
00:03:11,635 --> 00:03:13,896
It may just be like, okay, I can do this.

40
00:03:13,896 --> 00:03:19,298
I was pr hired as this because my title is, as you said, you know, business analyst or
software engineer.

41
00:03:19,438 --> 00:03:24,360
And if you're the analyst and you say, Well, okay, that there's software engineers or
developers at my company.

42
00:03:24,360 --> 00:03:26,501
I don't do the code, I just do this part.

43
00:03:26,501 --> 00:03:30,363
And then someone else magically takes over a responsibility for that.

44
00:03:30,363 --> 00:03:32,474
I can imagine the same thing happening elsewhere.

45
00:03:32,474 --> 00:03:38,688
I don't remember going through my own academic career and being taught how to

46
00:03:38,688 --> 00:03:40,728
make tests or make reliable software.

47
00:03:40,728 --> 00:03:44,503
Like that was never a core uh aspect to what we were building.

48
00:03:44,503 --> 00:03:53,251
So I can totally understand where if you get to the professional arena and you get into a
job which says you are a software engineer, you still don't think you need to do testing.

49
00:03:53,251 --> 00:04:01,204
And especially not if you had a an organization present in your company that says, you
know, we are responsible for, you know, QA.

50
00:04:01,204 --> 00:04:01,815
Mm-hmm.

51
00:04:01,815 --> 00:04:02,395
Yeah.

52
00:04:02,395 --> 00:04:03,996
Yeah, absolutely.

53
00:04:04,017 --> 00:04:07,169
And I think it's it's very human, right?

54
00:04:07,169 --> 00:04:14,616
So it it helps us to have these clear definitions or guardrails like this is your job from
here to there.

55
00:04:14,616 --> 00:04:16,568
It gives us security.

56
00:04:16,568 --> 00:04:22,123
And and as human beings we we like that kind of, but also we we like to have freedom.

57
00:04:22,123 --> 00:04:27,906
So I think it it's all in the mix, but I feel it helps people to have this, I don't know.

58
00:04:27,906 --> 00:04:37,193
job role definition and then whatever is written in there helps you to orient yourself in
the organization, in the company.

59
00:04:37,193 --> 00:04:40,194
It gives you a feeling of belonging to this or that group.

60
00:04:40,194 --> 00:04:52,243
Of course, there are always different types of people and characters and people that are
more open or or curious to to learn and to, you know, look over the fence and see what

61
00:04:52,243 --> 00:04:55,325
what the other roles are doing, what their job is.

62
00:04:55,325 --> 00:04:56,930
And then there are other people that

63
00:04:56,930 --> 00:05:04,596
don't feel like that or they they feel good where they are and they like to to work like
stay in their garden and be the masters there.

64
00:05:04,596 --> 00:05:07,358
And I think both is okay.

65
00:05:07,358 --> 00:05:18,567
But what I don't like is just, you know, giving away responsibility for or ownership for a
product that we are all together working on.

66
00:05:18,567 --> 00:05:18,857
Right.

67
00:05:18,857 --> 00:05:23,234
Because like if you work on a software product, I I don't care if you are like

68
00:05:23,234 --> 00:05:35,283
a scrum team or an agile whatever team or if you're organized um in in in silos or
tradition more traditional ways or any any kind of way I don't care it's like you build

69
00:05:35,283 --> 00:05:37,545
that one product together.

70
00:05:37,545 --> 00:05:44,991
So it's you all have to take your your the ownership for for that product and so forth
quality.

71
00:05:44,991 --> 00:05:47,554
No, I I totally I I I absolutely agree.

72
00:05:47,554 --> 00:05:57,499
I I think one of the challenges there is on the flip side uh of the other extreme is you
have these giant meetings with 150 people in them where everyone's responsible for getting

73
00:05:57,499 --> 00:05:58,734
the product out.

74
00:05:58,734 --> 00:06:08,379
And then those meetings no are also not effective in in some regard because I don't know
how you can ever do something useful in a meeting with 150 people in it where it's not

75
00:06:08,379 --> 00:06:14,214
like a broadcast meeting or a meeting where uh you know you're you're going over maybe the
the current status of the company or something.

76
00:06:14,214 --> 00:06:16,744
Like it's not it's not the level where everyone can participate.

77
00:06:16,744 --> 00:06:25,679
So how do you find the sweet spot here between uh having the individual teams or team
members completely isolated and only working on the parts that they think they should be

78
00:06:25,679 --> 00:06:28,152
working on and having too many people

79
00:06:28,152 --> 00:06:29,025
present in the meeting.

80
00:06:29,025 --> 00:06:30,796
Like how do you know who should actually be there?

81
00:06:30,796 --> 00:06:33,107
So first I would always start small, right?

82
00:06:33,107 --> 00:06:35,098
Um because I I totally agree.

83
00:06:35,098 --> 00:06:48,144
Like it there is no point of like having like this many people uh in one room and I would
f start with people who are interested in okay, how how do we make sure that our product

84
00:06:48,144 --> 00:06:53,936
is the right product and and does what it should and and makes the users happy in the end.

85
00:06:53,936 --> 00:06:58,280
I like the word build in quality and I don't care about any framework.

86
00:06:58,280 --> 00:07:00,281
Um just to say that right in the beginning.

87
00:07:00,281 --> 00:07:09,495
But for me really it it's all about building quality into the product from the very
beginning until until production and and maintenance and all that stuff.

88
00:07:09,495 --> 00:07:22,820
When I used to work in like separate testing teams, I always tried to find some way to go
to connect to to the developers, whether this is at the coffee machine and you know, just

89
00:07:22,820 --> 00:07:26,586
having a chat and and asking them, okay, what what feature are you working on today?

90
00:07:26,586 --> 00:07:27,444
And then

91
00:07:27,444 --> 00:07:32,046
most of the people are super open to just tell you because it's their baby, right?

92
00:07:32,046 --> 00:07:35,117
They they built it, they are proud of it.

93
00:07:35,117 --> 00:07:38,859
And then you just, you know, you have already your conversation started.

94
00:07:38,859 --> 00:07:43,120
And I I was always curious to to see how that works.

95
00:07:43,120 --> 00:07:44,471
Like all in the background.

96
00:07:44,471 --> 00:07:52,594
I mean I have a very basic knowledge about um well like one semester at university or so
in coding and nobody wants me to code.

97
00:07:52,594 --> 00:07:57,366
But I'm actually able to follow when somebody shows me something, I can follow.

98
00:07:57,510 --> 00:08:07,459
And uh and yeah, it and I'm always curious about how how they build up things and how all
the things connect together with all the you know interfaces and all that stuff.

99
00:08:07,459 --> 00:08:15,206
And from my experience, just show interest in the people you work with and just just ask
them, Hey, what are you doing?

100
00:08:15,206 --> 00:08:16,347
Can you show me?

101
00:08:16,347 --> 00:08:19,210
And then you're there, right next to them at your desk.

102
00:08:19,210 --> 00:08:23,733
And then uh for example, you could ask or I ask them, okay, cool.

103
00:08:23,733 --> 00:08:24,428
So

104
00:08:24,428 --> 00:08:34,085
How how do you make sure that this won't crash when we, you know, connect it with all the
other parts of the of the application or of with the surrounding systems?

105
00:08:34,085 --> 00:08:36,546
And then I go, Oh yeah, well, good point.

106
00:08:36,546 --> 00:08:42,310
Well, I have my unit test, but actually I did not think too much about integration tests
yet.

107
00:08:42,310 --> 00:08:45,652
Then I what about this and that?

108
00:08:45,652 --> 00:08:48,386
Have you thought about or maybe why?

109
00:08:48,386 --> 00:08:51,188
haven't you thought about connecting this or that system?

110
00:08:51,188 --> 00:09:00,496
And then you have uh I never got like stopped in a way that like people didn't tell me
like I why are you asking me those things?

111
00:09:00,496 --> 00:09:07,981
You will see you will see the the feature when it gets shipped to your QA environment and
then you can take a look.

112
00:09:07,981 --> 00:09:08,322
Right.

113
00:09:08,322 --> 00:09:09,102
So

114
00:09:09,718 --> 00:09:17,981
I I'm surprised you never ran into I mean, 'cause you mentioned that uh engineers may or
who it's not necessarily an engineer, but anyone who's built a a uh product or a project

115
00:09:17,981 --> 00:09:22,860
themselves and consider it their their their baby, to go up to them and ask them
questions.

116
00:09:22,860 --> 00:09:29,174
I I feel like there is this historical challenge of i professionally even

117
00:09:29,174 --> 00:09:38,971
to not crush the f the fragile fragile developer ego that comes with owning a thing and to
come up to them and, you know, suggest that maybe part of it is broken or isn't working

118
00:09:38,971 --> 00:09:39,492
right.

119
00:09:39,492 --> 00:09:43,378
I I'm you must have run into uh issues like that.

120
00:09:43,418 --> 00:09:43,838
yes.

121
00:09:43,838 --> 00:09:44,428
Yeah, yeah, yeah.

122
00:09:44,428 --> 00:09:45,139
I did.

123
00:09:45,139 --> 00:09:45,509
I did.

124
00:09:45,509 --> 00:09:57,606
But for me, like the the the the big difference or what made the big difference for me was
when I actually proactively approached them in a very positive way, showing them respect

125
00:09:57,606 --> 00:09:58,767
for their work.

126
00:09:58,767 --> 00:10:01,278
Because I think it's I had a hard job, right?

127
00:10:01,278 --> 00:10:12,248
I mean I don't I also I didn't like to, you know, always be the one at the end of the
process having to tell other people who put a lot of effort into their work.

128
00:10:12,248 --> 00:10:17,022
To tell them this is not good, this is not working, or this is shitty, or whatever.

129
00:10:17,022 --> 00:10:20,525
Of course they they didn't like to hear that.

130
00:10:20,525 --> 00:10:22,346
Um nobody likes to hear that.

131
00:10:22,346 --> 00:10:34,487
Yeah, for me, I very soon in my career found out that I want to do it differently, to to
find a different approach that works for myself and to connect to the human and not only

132
00:10:34,487 --> 00:10:40,990
talk about like this the the technical product and that makes a big difference um for me.

133
00:10:40,990 --> 00:10:43,421
And and also for for the people I worked with.

134
00:10:43,421 --> 00:10:50,182
Of course, nobody, not everybody was open to my suggestions, no matter which way I tried.

135
00:10:50,182 --> 00:10:51,616
Um, but that's okay.

136
00:10:51,616 --> 00:11:00,040
But most of them, when I really, you know, I came out of my testing room, I crossed the
hallway, I went to the other office, and there I was.

137
00:11:00,040 --> 00:11:04,082
And then like, you know, the first time is the tester, right?

138
00:11:04,363 --> 00:11:07,294
She made probably she found the park or more than one.

139
00:11:07,294 --> 00:11:08,045
Right.

140
00:11:08,045 --> 00:11:10,424
And then I was like, So I was like, Hey, how are you doing?

141
00:11:10,424 --> 00:11:11,455
What are you working on?

142
00:11:11,455 --> 00:11:12,977
Yeah, but yeah.

143
00:11:12,977 --> 00:11:17,042
Most of them opened up and they just thought, okay, she's a human too.

144
00:11:17,042 --> 00:11:18,925
Okay, she's interested in what we're doing.

145
00:11:18,925 --> 00:11:20,366
And then also I got it back.

146
00:11:20,366 --> 00:11:23,991
I really believe in what you send out comes back to you.

147
00:11:23,991 --> 00:11:29,824
And when you send out like, you know, positivity and respect to other people, then then
this comes back.

148
00:11:29,824 --> 00:11:40,753
And so I I feel like it's natural then that you graduated from uh working with just
software engineers and and I I feel like testing is such a dirty word sometimes, uh

149
00:11:40,753 --> 00:11:49,641
validating, you know, what was actually being built and that it was being built correctly,
uh, not necessarily just from a technical side, to uh consulting for for companies and

150
00:11:49,641 --> 00:11:58,698
running your own to do executive consulting or helping companies, organizations transition
from building software in their current modes to something more.

151
00:11:58,832 --> 00:12:00,463
reliable or sustainable in that way.

152
00:12:00,463 --> 00:12:07,809
And I I feel like uh from what I saw on your on your profiles, they're usually about
changing organizational structures.

153
00:12:07,809 --> 00:12:17,527
And something that you actually mentioned earlier was that uh you see less of a challenge
now with testing than you had seen historically.

154
00:12:17,527 --> 00:12:24,460
And I don't know if you were alluding to something specific that's happened recently uh
for that transition or or something else.

155
00:12:24,460 --> 00:12:29,825
Well, let's see if it if it goes into the other direction again now with with our AI
helpers.

156
00:12:29,825 --> 00:12:40,453
But yeah, so so recently what I mean, um I've met more and more people, not only
developers, um, like basically like everybody you have working on a on a software product,

157
00:12:40,453 --> 00:12:42,996
uh all the different roles, whatever they are called.

158
00:12:42,996 --> 00:12:52,920
I feel like that more and more people are interested in, you know, the other disciplines
and learning a bit more here and there, just to

159
00:12:52,920 --> 00:13:00,416
to be more effective, productive as a team and and to also be able to support each other
better.

160
00:13:00,462 --> 00:13:04,097
I was gonna say, I want your career experiences because you seem like such the optimist.

161
00:13:04,097 --> 00:13:08,491
Like everything's been great, you know, people are working and want to collaborate
together.

162
00:13:08,491 --> 00:13:10,070
And here I am thinking like

163
00:13:10,070 --> 00:13:11,532
Is my experience unique?

164
00:13:11,532 --> 00:13:13,164
You know, am I am I the one?

165
00:13:13,164 --> 00:13:17,839
Or maybe I'm the problem where I've seen uh I remember some of my early jobs.

166
00:13:17,839 --> 00:13:27,590
Like if if I met someone in QA, they were they were on some sort of social media for 90%
of the time until right after code freeze, where they would review stuff.

167
00:13:27,590 --> 00:13:31,494
And then you'd get the most ridiculous questions ever, like

168
00:13:31,532 --> 00:13:34,194
Why doesn't this work according to our testing documents?

169
00:13:34,194 --> 00:13:36,505
And I'm like, I don't know what is in your testing documents.

170
00:13:36,505 --> 00:13:38,447
Maybe your testing documents are wrong.

171
00:13:38,447 --> 00:13:50,255
And so it it's great to see this other perspective that even if organizations aren't set
up optimally, that there are there have been companies and uh engineering orgs that have

172
00:13:50,255 --> 00:13:55,436
been able to figure out their way through it and still evaluate and build software
correctly.

173
00:13:55,436 --> 00:14:00,518
Yeah, but I mean not not everything is is perfect, also in my experience.

174
00:14:00,518 --> 00:14:06,730
So I have been working with those teams and those organizations where I felt like I am the
problem.

175
00:14:06,730 --> 00:14:09,851
Like it's it's like like okay, they don't get it.

176
00:14:09,851 --> 00:14:12,352
I have no idea what else to do.

177
00:14:12,352 --> 00:14:20,256
And there were points in my career where I decided to leave a project because there was th
they didn't get it.

178
00:14:20,256 --> 00:14:31,394
I was like really I was the unicorn and they they gave me the feeling that I'm totally
crazy and what I ask or what I want to do is just bullshit.

179
00:14:31,394 --> 00:14:41,070
So I said, Okay guys, then if you wanna tell me how quality assurance or or building
quality works, I'm the wrong person.

180
00:14:41,070 --> 00:14:43,808
Because I wanna make sure that we all together

181
00:14:43,808 --> 00:14:48,261
like a line and make sure we build a cool and and high quality product.

182
00:14:48,261 --> 00:14:48,721
Of course.

183
00:14:48,721 --> 00:14:52,483
There are those those folks and it's okay.

184
00:14:52,903 --> 00:14:56,365
yeah, but I just hate it when okay, now you got me.

185
00:14:56,365 --> 00:15:05,671
So I had once a job, I didn't stay for long, um where and I and I put it in a um how do
you call it in English?

186
00:15:05,671 --> 00:15:07,332
In the quote in quotes, yeah.

187
00:15:07,332 --> 00:15:11,226
So a so called uh enterprise architect.

188
00:15:11,226 --> 00:15:16,728
I I don't know what what this guy was doing, but definitely not architecture in any sense.

189
00:15:17,029 --> 00:15:29,454
And and uh and that guy I was quite new in in that uh in that team and I it was as a
financial t institution here in Zurich and I've been hired as a test manager.

190
00:15:29,454 --> 00:15:37,097
And I took it over from from from a junior colleague and um I should, you know, organize,
plan all the test management.

191
00:15:37,097 --> 00:15:39,628
I've been doing this for quite some time before.

192
00:15:39,670 --> 00:15:54,894
I went there and then this uh this this uh whatever architect um came into our office and
didn't even look at me and and only at my my colleague and and telling like basically

193
00:15:54,894 --> 00:16:07,594
talking over my head but talking to me at the same time and telling us how to yeah this
listen girls this is how you you should plan the testing and this is how blah blah blah.

194
00:16:07,594 --> 00:16:20,558
And and this is how my developers um built it because I painted it in PowerPoint and and I
stood up and and you know um walked in front of my colleagues so that that guy actually

195
00:16:20,558 --> 00:16:29,971
had to look at me, which he still didn't do, you know, and somebody just basically looks
through you and I went there and I said and I, you know, uh offered my hand and said, Hi,

196
00:16:29,971 --> 00:16:30,927
we don't know each other.

197
00:16:30,927 --> 00:16:34,582
I'm Pia and I'm the test manager for this project.

198
00:16:34,712 --> 00:16:36,603
So thanks for all your insights.

199
00:16:36,603 --> 00:16:41,002
Um, I see you have a lot of experience here in this company.

200
00:16:41,002 --> 00:16:44,770
I appreciate and yeah, I'll think about it.

201
00:16:45,070 --> 00:16:53,397
And and he continued with his behavior like he started, and then I thought, okay, come on,
seriously?

202
00:16:53,397 --> 00:16:56,900
And then I basically mimicked what he was doing, right?

203
00:16:56,900 --> 00:17:00,282
So I also said, Okay, yeah, whatever.

204
00:17:00,282 --> 00:17:00,663
Yeah.

205
00:17:00,663 --> 00:17:04,447
And then just didn't look at him anymore and

206
00:17:04,447 --> 00:17:17,174
You know, I just and then he went off and my colleague was like, Oh, you cannot talk to
him like this and I'm like, Well, what what the hell does he think he who he is talking to

207
00:17:17,174 --> 00:17:17,875
us like that?

208
00:17:17,875 --> 00:17:30,222
And by the way, I mean, is he the test manager or yeah, but he's always like, you know, he
won he he he always provides a good insights on the architecture and blah blah blah and I

209
00:17:30,222 --> 00:17:33,274
thought mm girl, you have a lot to learn.

210
00:17:33,274 --> 00:17:34,018
uh

211
00:17:34,018 --> 00:17:35,059
Yeah, that was weird.

212
00:17:35,059 --> 00:17:44,324
That was super weird and there was only one uh one example uh in in that company where I
really felt, okay, I'm with stupid.

213
00:17:44,324 --> 00:17:47,165
It's just it it's I can't.

214
00:17:48,146 --> 00:17:56,799
I mean, honestly, I'm so amazed because I don't think I would have ever had the um
wherewithal to to stand up and uh shift the conversation like that, especially earlier on

215
00:17:56,799 --> 00:17:58,140
in my in my career.

216
00:17:58,140 --> 00:18:06,743
Uh that's that's and to I I know how those the th those bank and enterprise architects in
in Switzerland are.

217
00:18:06,743 --> 00:18:11,214
So uh that's that's even even another level on top of that.

218
00:18:11,214 --> 00:18:13,315
Yeah, but there are there are really great ones.

219
00:18:13,315 --> 00:18:25,871
I have to say they are out there and there was and that's and I know that and when I met
this guy I was so shocked that I thought, no, no, this no no job title in any anything

220
00:18:25,871 --> 00:18:29,174
close to software development should be with this guy.

221
00:18:30,047 --> 00:18:30,448
Yeah.

222
00:18:30,448 --> 00:18:32,171
So that w that was earlier on.

223
00:18:32,171 --> 00:18:38,700
And did that have an impact on how you decide like which clients to actually pick up now
uh for your company?

224
00:18:38,700 --> 00:18:39,400
Yes and no.

225
00:18:39,400 --> 00:18:44,717
Well I really I really I think the financial industry is an interesting one.

226
00:18:45,301 --> 00:18:46,754
No one ever.

227
00:18:48,235 --> 00:18:48,915
Sorry?

228
00:18:48,915 --> 00:18:49,616
I don't know.

229
00:18:49,616 --> 00:19:00,604
It it just happened that I I always ended up from project to project, either in a bank or
but in different kinds of you know smaller ones like regional, then more the ones um

230
00:19:00,604 --> 00:19:05,287
focusing on on private banking and here and there in insurance.

231
00:19:05,287 --> 00:19:05,887
I don't know.

232
00:19:05,887 --> 00:19:15,634
So but right now I'm I'm super happy or I really enjoy working with smaller companies,
with with startups that

233
00:19:15,690 --> 00:19:24,410
are in the scaling phase and then it's the time the point in time where they need to, you
know, build up some structures, a bit more organization.

234
00:19:24,410 --> 00:19:31,877
So so this is where I'm very good at and and um I also feel like it helps my clients the
most.

235
00:19:31,877 --> 00:19:33,930
So it's it's a win win for everybody.

236
00:19:33,930 --> 00:19:34,616
Um

237
00:19:34,616 --> 00:19:45,444
I these these are the companies that they uh they finally found pro product market fit for
some part of the ver spectrum and they now have enough money to start fixing the things

238
00:19:45,444 --> 00:19:47,956
that in their organization that have gone so totally wrong.

239
00:19:47,956 --> 00:19:59,194
And so what I want to ask is uh like is there a most common pattern that you see in these
scale ups that, especially in Switzerland, that keep falling into, or is everyone sort of

240
00:19:59,194 --> 00:20:02,604
like a special snowflake and have their own

241
00:20:02,604 --> 00:20:06,678
special flavor of of problems that you have to come in and uh like adapt to.

242
00:20:06,678 --> 00:20:10,491
Yeah, there are there are patterns and it's not only with the smaller companies.

243
00:20:10,491 --> 00:20:14,024
Basically the same also in the very big organizations.

244
00:20:14,024 --> 00:20:26,304
I feel uh like too much too much transformation or change at the same time is not good
because the people you you have you have humans in your team, right?

245
00:20:26,304 --> 00:20:34,361
Whether it's a small team or it's a big organization, you should not forget to to take
them with you.

246
00:20:34,361 --> 00:20:36,354
And it's what I see

247
00:20:36,354 --> 00:20:48,241
both in in in startups and in big organizations is that management, whoever that is, they
they spend a lot of, you know, time and thinking about okay, where do we wanna go and how

248
00:20:48,241 --> 00:20:54,365
um do we wanna organize our teams and and our product road but blah blah blah.

249
00:20:54,365 --> 00:21:01,469
And then they wanna do it all at once, all at the same time, because now they have already
spent so much time in thinking about it.

250
00:21:01,469 --> 00:21:02,700
Uh maybe not

251
00:21:02,700 --> 00:21:04,582
sometimes not even so much time.

252
00:21:04,582 --> 00:21:11,410
Uh and now they even uh now they even give it to the AI so they have the result in like
five minutes.

253
00:21:11,410 --> 00:21:12,801
That's perfect.

254
00:21:12,942 --> 00:21:19,689
And so it should also be adapted like in I don't know five days and then the whole
organization works perfectly.

255
00:21:19,689 --> 00:21:20,589
Which

256
00:21:20,694 --> 00:21:20,994
Yeah.

257
00:21:20,994 --> 00:21:24,849
I I was gonna say you're being you're being generous to say that they they thought through
it.

258
00:21:24,849 --> 00:21:36,102
And I guess I guess one one um retort would be that they're thinking through it now more
than ever with access to LLMs before there was no thinking, before trying to roll out

259
00:21:36,102 --> 00:21:41,117
changes, and now they have the benefit of whatever thinking the LLM provides.

260
00:21:41,622 --> 00:21:48,042
yeah, coming back to C level or or yeah, management in general thought it through.

261
00:21:48,042 --> 00:21:56,006
I feel you always had those folks where they really put a lot of thought into whatever
they wanna change.

262
00:21:56,006 --> 00:22:01,708
And then you have the other extreme people that are just simply wanna, you know, we try it
now, but who said that?

263
00:22:01,708 --> 00:22:04,358
Was it was it Zuckerberg?

264
00:22:04,358 --> 00:22:06,469
Just like move fast and break things.

265
00:22:06,469 --> 00:22:09,010
I feel like you have a lot of those extreme people.

266
00:22:09,010 --> 00:22:10,016
And for me

267
00:22:10,016 --> 00:22:11,507
I I'm missing the mix.

268
00:22:11,507 --> 00:22:13,018
I like to plan a lot.

269
00:22:13,018 --> 00:22:19,891
And then it it's hard for me to do to make the actual step into to try it out in
production.

270
00:22:19,891 --> 00:22:20,171
Right.

271
00:22:20,171 --> 00:22:25,434
So I've been dreaming of having my own business basically for 30 years.

272
00:22:25,434 --> 00:22:30,137
And it took me incredibly long to finally do it.

273
00:22:30,137 --> 00:22:31,187
That's one extreme.

274
00:22:31,187 --> 00:22:32,888
And then there are

275
00:22:32,888 --> 00:22:40,902
colleagues of mine who just let the AI wing something and then just deploy it to
production and yeah, we'll test in production, we'll see how it goes.

276
00:22:41,303 --> 00:22:54,710
And you know, I I get I get super nervous when her hearing that and I feel like we should
be honest with ourselves, no matter on which extreme we are, and just to see that okay, it

277
00:22:54,710 --> 00:23:02,316
it's much better in most of the cases when we try to work together with the other extreme.

278
00:23:02,316 --> 00:23:14,287
And I think a lot of us know that person and then just get their opinion and then you
would have a nice mix, uh, which I think is a very good which gives you a good point where

279
00:23:14,287 --> 00:23:17,290
you can say, Okay, now it's it's safe enough to try.

280
00:23:17,290 --> 00:23:17,901
Right?

281
00:23:17,901 --> 00:23:20,713
You don't and you cannot it's also what I had to learn.

282
00:23:20,713 --> 00:23:22,075
You cannot plan everything.

283
00:23:22,075 --> 00:23:23,866
Although I would love to.

284
00:23:24,408 --> 00:23:33,369
Do you have any secret tools to help convince the startups, small me or scale ups to
actually make the transitions that you think would be beneficial for them?

285
00:23:33,369 --> 00:23:34,249
No.

286
00:23:36,533 --> 00:23:44,332
I use my divining rod and I throw the the sticks on the ground and they point in the
appropriate direction and then all the founders listen to me.

287
00:23:44,332 --> 00:23:44,945
Yeah.

288
00:23:44,945 --> 00:23:47,162
But yeah, thank thanks for the idea.

289
00:23:47,162 --> 00:23:47,894
I love it.

290
00:23:47,894 --> 00:23:49,340
I should try that out.

291
00:23:49,340 --> 00:23:50,201
Yeah.

292
00:23:50,956 --> 00:23:54,506
I think the one the one that definitely works is it has to be their idea.

293
00:23:54,506 --> 00:23:55,502
Yep.

294
00:23:55,502 --> 00:23:56,343
absolutely.

295
00:23:56,343 --> 00:24:05,666
What helps me is I I also have uh have an education in systemical coaching, but that's
only one part, right?

296
00:24:05,666 --> 00:24:17,321
I was alwa always interested in, you know, how how are people like how do you work
together with different characters, people from different regions, from different

297
00:24:17,321 --> 00:24:21,113
cultures, not having all the same native language.

298
00:24:21,113 --> 00:24:23,982
And that helps me a lot in my work.

299
00:24:23,982 --> 00:24:26,086
uh but also in my private life of course.

300
00:24:26,086 --> 00:24:30,472
And this is what I try to also tell my clients.

301
00:24:30,472 --> 00:24:37,003
The goal is that they that it it it makes click in their heart and then they see things
they haven't seen before.

302
00:24:37,003 --> 00:24:39,712
And then what you just said, it's their idea.

303
00:24:39,712 --> 00:24:49,537
One of the things that I've seen come up a lot is that it's challenging to find real world
research actually done with even uh a modicum or a small amount of scientific rigor when

304
00:24:49,537 --> 00:24:52,309
it comes to anything related to AI productivity.

305
00:24:52,309 --> 00:24:56,131
And uh I think many people are standing on one of the extremes, right?

306
00:24:56,131 --> 00:24:59,273
Like they without any any even the single piece of data.

307
00:24:59,273 --> 00:25:00,954
One of the extremes like, everything is better.

308
00:25:00,954 --> 00:25:03,175
And on the other side, it's the worst thing ever.

309
00:25:03,175 --> 00:25:04,296
We'll never use that.

310
00:25:04,296 --> 00:25:08,928
But I feel like you must have been able to come by at least some data points from these
organizations that

311
00:25:08,928 --> 00:25:17,794
may I I can only imagine our trying to transition to a a different mode of operation with
pulling in LMs into some part of the workflow.

312
00:25:17,794 --> 00:25:19,234
Yeah, absolutely.

313
00:25:19,234 --> 00:25:26,946
Yeah, we currently at one one of my clients which is uh yeah, it's international startup.

314
00:25:26,946 --> 00:25:28,637
It it's not a startup anymore.

315
00:25:28,637 --> 00:25:30,057
It's it's a bit bigger now.

316
00:25:30,057 --> 00:25:37,349
So they are having currently round something between fifty and sixty employees two, three
months ago.

317
00:25:37,349 --> 00:25:42,001
Uh they decided to it's how d how did they call it?

318
00:25:42,001 --> 00:25:45,621
Like they said, okay, full steam AI development.

319
00:25:45,942 --> 00:25:47,552
So all the uh

320
00:25:47,552 --> 00:25:56,309
not all the engineers, but like um a bigger part of the of the engineering team was put on
the side to to run an experiment.

321
00:25:56,309 --> 00:25:57,570
That's how they called it.

322
00:25:57,570 --> 00:26:00,231
Um basically it this is how we work now.

323
00:26:00,231 --> 00:26:01,743
but I will start at the beginning.

324
00:26:01,743 --> 00:26:05,075
So it started out as an experiment.

325
00:26:05,295 --> 00:26:13,061
first thing was they already it started already with forgetting to involve the QA into
this experiment team.

326
00:26:13,061 --> 00:26:14,862
Uh

327
00:26:15,822 --> 00:26:17,296
Off to a great start.

328
00:26:17,296 --> 00:26:17,922
Yeah.

329
00:26:17,922 --> 00:26:18,383
Yeah, yeah.

330
00:26:18,383 --> 00:26:25,002
Uh also uh the product owner was also m not super included in there.

331
00:26:25,002 --> 00:26:27,296
Um surprise

332
00:26:28,647 --> 00:26:29,377
I love this already.

333
00:26:29,377 --> 00:26:30,449
You know, you know what?

334
00:26:30,449 --> 00:26:31,380
We're gonna do this right.

335
00:26:31,380 --> 00:26:32,541
We're not gonna do this wrong.

336
00:26:32,541 --> 00:26:36,225
We see all these companies who are just introducing AI and forcing everyone to do it.

337
00:26:36,225 --> 00:26:36,956
We're gonna do it differently.

338
00:26:36,956 --> 00:26:43,754
We're gonna run an experiment um and we're gonna make it make sure we record metrics and
that it'll be super successful, and then we can decide whether to roll this out to the

339
00:26:43,754 --> 00:26:44,785
whole organization.

340
00:26:44,785 --> 00:26:48,679
Our experiment, we don't need testing or product managers involved.

341
00:26:48,679 --> 00:26:49,036
We're

342
00:26:49,036 --> 00:26:49,586
Yeah.

343
00:26:49,586 --> 00:26:52,488
No, we only start with the coding part, right?

344
00:26:52,488 --> 00:26:54,468
So you can forget about the rest.

345
00:26:54,468 --> 00:26:56,990
No, I just I'm kidding.

346
00:26:56,990 --> 00:26:59,981
It was like there we had like those two extremes, right?

347
00:26:59,981 --> 00:27:04,323
So the one part of the company which wanted to do exactly what you just said, right?

348
00:27:04,323 --> 00:27:11,256
So really a scientifically kind of like experiment, plan it, have everybody involved who
should be.

349
00:27:11,256 --> 00:27:16,378
And then there was other parts of the company saying, No, we need to move fast because
otherwise

350
00:27:16,518 --> 00:27:22,785
our competitors they will be faster and then we're screwed and you know everything will go
down in flames.

351
00:27:22,785 --> 00:27:23,155
Yeah.

352
00:27:23,155 --> 00:27:32,556
And then very quickly the the more organizational folks, more structured folks, they were
they went quiet because it

353
00:27:32,576 --> 00:27:36,889
Started and I was super shocked that this happened so fast.

354
00:27:36,889 --> 00:27:47,265
And we had those two two sides basically, like the ones that are, yeah, we need to do it
with AI, and AI is so super and we'll be so much faster and so much better, blah blah

355
00:27:47,265 --> 00:27:48,115
blah.

356
00:27:48,135 --> 00:27:51,197
And then the others that are, yeah, but what about, but what about?

357
00:27:51,197 --> 00:27:57,521
And then the AI folks, they were like, You are against AI, so you're kind of against us.

358
00:27:57,521 --> 00:27:59,442
This is how we felt.

359
00:27:59,894 --> 00:28:04,757
And I was super shocked because I really like every single person in that team.

360
00:28:04,757 --> 00:28:07,238
But I was like, What?

361
00:28:07,238 --> 00:28:08,899
What is going on here?

362
00:28:08,899 --> 00:28:10,000
Are we crazy?

363
00:28:10,000 --> 00:28:12,431
Don't we see what's just happening with our team?

364
00:28:12,431 --> 00:28:17,264
Because it's like just, you know, pulling us more and more away.

365
00:28:17,264 --> 00:28:28,098
And we've worked so hard to to get closer to each other because we are already separated
you know, around the world and and in different cultures and all that stuff and now

366
00:28:28,098 --> 00:28:29,939
just because of this AI hype.

367
00:28:29,939 --> 00:28:31,020
It's really sad.

368
00:28:31,020 --> 00:28:34,601
I would love to tell more positive stuff.

369
00:28:35,922 --> 00:28:50,761
But I feel like when we can say so the positive thing is I feel now being in the in the in
the third month of this not so experimental experiment right now, people started to

370
00:28:50,761 --> 00:28:52,392
realize what happened.

371
00:28:52,392 --> 00:28:52,742
Right.

372
00:28:52,742 --> 00:28:57,074
Because yes of course we we delivered a lot of code, but

373
00:28:57,174 --> 00:28:59,476
Not all of it is what we've expected.

374
00:28:59,476 --> 00:29:08,474
So whether it's the structure of the code is not what a senior developer would, you know,
how you would build stuff, right?

375
00:29:08,474 --> 00:29:12,557
A lot of duplication or like simply spaghetti code, right?

376
00:29:12,557 --> 00:29:18,642
I mean it works on the surface, but yeah, if you look behind it then so that's one thing.

377
00:29:18,642 --> 00:29:24,617
Then the other thing is like it's super important that you know what you want, right?

378
00:29:24,617 --> 00:29:25,658
So this

379
00:29:25,670 --> 00:29:35,210
not including the product owner from the very beginning and not like really trying to to
solve all the open questions there were.

380
00:29:35,210 --> 00:29:40,964
Just simply assuming that yeah yeah the AI will figure it out and it will work as
surprise, surprise.

381
00:29:40,964 --> 00:29:42,235
It did not.

382
00:29:42,295 --> 00:29:54,338
And what we wanted to deliver in four weeks, we didn't deliver in eight weeks because
there were so much um gaps to fill and and open questions to discuss and

383
00:29:54,338 --> 00:29:55,909
The AI couldn't help with that.

384
00:29:55,909 --> 00:30:01,314
So the product owner had a lot of meetings, had to explain stuff over and over again.

385
00:30:01,314 --> 00:30:01,884
Yeah.

386
00:30:01,884 --> 00:30:03,471
And then also the QA, right?

387
00:30:03,471 --> 00:30:11,432
I mean, she's also forced to to put more effort in into automation, also uh using AI to
help her automate tests.

388
00:30:11,432 --> 00:30:24,118
But also she she found out so yeah, it's nice, it delivered good looking API tests, but it
just simply like the AI produced tests that simply trusted the wrong API responses.

389
00:30:24,118 --> 00:30:26,079
So they were worth nothing.

390
00:30:26,079 --> 00:30:38,646
So it was important that she reviews the output of the air sort of so it's it's a process
for the people to sometimes I feel people need to to feel the pain themselves.

391
00:30:38,646 --> 00:30:44,669
And then it's like when you tell your children not to put their hands on the you know, on
the plate.

392
00:30:44,669 --> 00:30:45,920
Yeah, on the stove.

393
00:30:45,920 --> 00:30:46,490
Exactly.

394
00:30:46,490 --> 00:30:46,830
Yeah.

395
00:30:46,830 --> 00:30:48,521
Yeah, you shouldn't do that, you shouldn't do that.

396
00:30:48,521 --> 00:30:51,273
It's hot, you're gonna burn your hand and they do it.

397
00:30:51,273 --> 00:30:53,898
And then hopefully they learn in the end.

398
00:30:53,898 --> 00:30:57,604
And you're you are there, ready to write with the ice.

399
00:30:58,306 --> 00:31:06,798
Do you think do you think that going back the company would be able to construct an
experiment more like I I hate to say correctly?

400
00:31:06,798 --> 00:31:08,509
Yeah, let me try that again.

401
00:31:09,009 --> 00:31:18,591
Do you think that if the if the company would go back and repeat um creating an experiment
to see whether or not LLMs would be an effective use, do you think that that would be an a

402
00:31:18,591 --> 00:31:19,732
successful experiment this time?

403
00:31:19,732 --> 00:31:28,224
Not necessarily that it would turn out that it would be better, but they would be able to
derive some learning from it rather than it being a complete mess.

404
00:31:28,556 --> 00:31:30,927
I do hope so, but I'm not sure.

405
00:31:30,927 --> 00:31:34,759
But it's not it's just because I because I know the mix of the people.

406
00:31:34,759 --> 00:31:36,820
Yeah and how they who they right.

407
00:31:36,820 --> 00:31:50,557
I think like when you I think it would be better when they do it the same because now also
some super enthusiastic uh folks learn that okay, not everything is gold just because it

408
00:31:50,557 --> 00:31:51,717
looks like

409
00:31:52,128 --> 00:31:52,978
Yeah.

410
00:31:53,119 --> 00:31:57,601
So do you think that uh a large part of it is the tools that we have available?

411
00:31:57,601 --> 00:32:02,614
Like it's not whether or not we can introduce L LMs and see if there's an improvement.

412
00:32:02,614 --> 00:32:08,627
It's that the tools themselves make it uh a struggle to actually even have an experiment.

413
00:32:08,627 --> 00:32:10,788
Or do you think it's an organizational problem?

414
00:32:10,788 --> 00:32:20,263
The people performing the ex experiment don't have uh good attention to what their
internal processes already are, understand what they're actually changing by switching to

415
00:32:20,263 --> 00:32:20,774
L LMs.

416
00:32:20,774 --> 00:32:21,494
Is it a

417
00:32:21,494 --> 00:32:22,860
A human focused problem.

418
00:32:22,860 --> 00:32:29,653
I feel it's it's more I think it's it's a mix, but for me it's more on the human side.

419
00:32:29,953 --> 00:32:41,468
Because when looking back in my career, um when I used to work in in the testing area, um
there was the same thing happening with automation and and all the testers were like so,

420
00:32:41,468 --> 00:32:46,250
my god, now I need to learn how to code because otherwise I won't have a job anymore, blah
blah blah.

421
00:32:46,250 --> 00:32:51,882
And everybody went crazy like chickens without heads running around and also they are

422
00:32:51,882 --> 00:32:58,085
it wasn't the tool that caused the problem or for me it was never the the tool.

423
00:32:58,085 --> 00:33:03,268
So now it's also not whether AI tool or or any other tool.

424
00:33:03,328 --> 00:33:12,362
It's we as humans we we cannot outsource something to a tool, especially not when it says
it's it's intelligent.

425
00:33:12,362 --> 00:33:14,945
Uh that that's my my feeling, right?

426
00:33:14,945 --> 00:33:18,877
So I think we need to do our homework ourselves.

427
00:33:18,877 --> 00:33:19,517
Yes.

428
00:33:19,517 --> 00:33:21,740
Whether we like it or not.

429
00:33:21,896 --> 00:33:23,180
And and

430
00:33:23,874 --> 00:33:33,877
That's good though, because I I mean it sounds optimistic because if you say that it's not
the tool set or chain or companies that are providing products for us that make it

431
00:33:33,877 --> 00:33:44,660
difficult for us to experiment, it may be just our lack of expectations or knowledge in a
particular area that are are holding us back to effective uh experimentation with

432
00:33:44,660 --> 00:33:45,820
scientific rigor.

433
00:33:45,820 --> 00:33:47,560
That means that we can learn and improve.

434
00:33:47,560 --> 00:33:53,672
We're in full control of that as an organization and you can rely on third parties to come
in and potentially help.

435
00:33:53,828 --> 00:33:56,760
an organization actually run effective experiments.

436
00:33:56,760 --> 00:34:00,602
I think that that's for me a little bit of of a positive side here.

437
00:34:00,723 --> 00:34:11,639
What I do want to ask is that not everyone's in a leadership position that can help
influence directly how the experiments are set up or how the tools are integrated in the

438
00:34:11,639 --> 00:34:12,650
organization.

439
00:34:12,650 --> 00:34:19,394
So given that you have a unique position where you're often integrating with the leaders
of these technical organizations, what can

440
00:34:19,600 --> 00:34:29,186
engineers, uh more technical people, ICs that are on the ground do to convince, say, their
leadership that their current decisions or their processes that they're trying to put in

441
00:34:29,186 --> 00:34:31,930
place actually have, say, a negative impact on the business.

442
00:34:32,174 --> 00:34:43,004
Personally, and I know it might not be everyone's thing to do, but I would uh always think
why did me did they hire me in the first place?

443
00:34:43,004 --> 00:34:52,162
So really focus on that and not let yourself get crazy just because of this ooh, there is
this AI thing now and this will take away my job.

444
00:34:52,162 --> 00:34:56,795
'Cause I see that a lot now, uh across all the roles.

445
00:34:57,136 --> 00:34:59,372
and also sometimes I feel it myself.

446
00:34:59,372 --> 00:35:03,903
Yeah, I'm wondering, okay, is this what I'm doing actually can an AI replace me?

447
00:35:03,903 --> 00:35:05,574
Should I focus on something else?

448
00:35:05,574 --> 00:35:12,616
But then I go back to and and I would recommend it to every everyone, independent of where
you are in the hierarchy.

449
00:35:12,616 --> 00:35:24,005
Really just if it's too much, take a step back, close the laptop, and remind yourself of
everything you bring with you, like all the experience you have, um or if it's only your

450
00:35:24,005 --> 00:35:25,709
gut feeling, it doesn't matter, right?

451
00:35:25,709 --> 00:35:28,280
So everything you bring is a human and

452
00:35:28,280 --> 00:35:31,451
They hired you and they hired you for a reason.

453
00:35:31,451 --> 00:35:33,953
And then raise your voice.

454
00:35:33,953 --> 00:35:39,415
Whether this this can be it doesn't have to be like loud in front of a big round.

455
00:35:39,415 --> 00:35:49,679
It can be, I don't know, maybe your organization has like some anonymous, I don't know,
mailbox where you can put feedback in anything.

456
00:35:49,679 --> 00:35:55,874
But I would really like to encourage people just say what how you feel about it.

457
00:35:55,874 --> 00:36:04,166
But at the same time stay open for for all the, you know, all the technology innovation
that that's coming our way.

458
00:36:04,166 --> 00:36:06,837
Because I don't think it we are at the end right now.

459
00:36:06,837 --> 00:36:09,578
I don't think AI will go away.

460
00:36:09,578 --> 00:36:16,960
So I feel we need to adapt and we need to find our way, every single one of us, um, to
deal with it.

461
00:36:16,960 --> 00:36:24,982
Just remember why we are here in this job and and why they hired us and what makes us
special.

462
00:36:25,142 --> 00:36:31,616
And then they should they should listen, hopefully they listen to to what we what we have
to say.

463
00:36:31,616 --> 00:36:36,645
I would recommend it to management that they listen to their people.

464
00:36:38,816 --> 00:36:41,438
I I feel like you you reminded me of two things.

465
00:36:41,438 --> 00:36:50,286
One, it's the uh just the real challenge of being in any position feeling like you're with
you're an imposter in that position.

466
00:36:50,286 --> 00:36:52,507
imposter syndrome is the is the aspect.

467
00:36:52,668 --> 00:37:02,286
And that you're not capable of or or you shouldn't you're afraid that you'll lose your job
if if you do say something, that you don't even have the expertise to be able to stand up

468
00:37:02,286 --> 00:37:05,206
and maybe offer critical feedback.

469
00:37:05,206 --> 00:37:15,652
But you know, you remind the other thing you reminded me about, uh, which is linked to
that, is even before LLMs uh completely ruined uh a lot of organizations, there was this

470
00:37:15,652 --> 00:37:25,017
methodology that I really had in my mind that the most effective or long-term members of
organizations are the ones who stand up and say something and offer feedback.

471
00:37:25,017 --> 00:37:29,759
because chances are they were hired, as you said, for a particular reason that was
identified.

472
00:37:29,759 --> 00:37:34,682
Like if you made it through the hiring round where you were in a stack of thousands of

473
00:37:34,818 --> 00:37:43,355
resumes in a pile and then after that got through the interview round and actually got
hired and have been there for even a couple of months, then as you said, there there's

474
00:37:43,355 --> 00:37:44,806
something was recognized.

475
00:37:44,806 --> 00:37:52,122
But if you keep your mouth shut in you are completely no different than everyone else in
the organization.

476
00:37:52,122 --> 00:37:53,833
There's nothing that that stands you out.

477
00:37:53,833 --> 00:37:57,086
So if something were to happen, you are not unique.

478
00:37:57,086 --> 00:37:59,208
You offer no extra value.

479
00:37:59,208 --> 00:38:04,622
Whereas if you are someone who stands up and complains, uh complains l loud enough, but
not too loud.

480
00:38:04,788 --> 00:38:09,010
then you are at least recognizable as someone that may be offering value in some way.

481
00:38:09,010 --> 00:38:19,386
And I I do I do understand that may be also what gets you fired at the end of the day, uh,
because there are definitely those engineers, I've I've been that one in the past that

482
00:38:19,386 --> 00:38:28,431
that open their mouth too wide, uh it there is this unique aspect where you are providing
a lot of value in doing this that not anyone else is potentially doing.

483
00:38:28,431 --> 00:38:34,124
And if LMs do replace all software engineering and and testing and product

484
00:38:34,124 --> 00:38:42,959
development lifecycle, et cetera, and support, feedback, et cetera, then the only thing
left that you can offer value is by your own opinions.

485
00:38:43,219 --> 00:38:47,510
so it it's even better to refine the mechanism in which you communicate.

486
00:38:47,510 --> 00:38:48,464
Yeah, absolutely.

487
00:38:48,464 --> 00:38:50,459
Nothing to add here.

488
00:38:51,887 --> 00:38:57,271
So one one thing I I do want to get your perspective on, especially coming historically
from the I hate to say QA.

489
00:38:57,271 --> 00:39:04,637
I feel like it's it's just such a demeaning uh label that's added just from historically
in and organizational structures.

490
00:39:04,637 --> 00:39:14,386
People who end up taking up that those titles are heavily under evaluated for the
experience and abilities that they really have.

491
00:39:14,386 --> 00:39:18,389
So that being said, I I I do like the the label more of a tester.

492
00:39:18,389 --> 00:39:20,118
And when I think about testing

493
00:39:20,118 --> 00:39:22,009
Um, which is obviously different than being a tester.

494
00:39:22,009 --> 00:39:28,332
Uh a lot of people are are now standing up and saying, yeah, software development, that
was never our bottleneck.

495
00:39:28,332 --> 00:39:32,265
Well, I guess if I take a a step back, LLMs are helping us write so much code.

496
00:39:32,265 --> 00:39:33,955
Software development was always our bottleneck.

497
00:39:33,955 --> 00:39:35,076
Now that's eliminated.

498
00:39:35,076 --> 00:39:42,370
And then we get lots of articles online saying software development is is uh was our
bottleneck and that's completely over, and now we can move on to other things.

499
00:39:42,370 --> 00:39:46,854
And then we get articles retorting those articles saying, no, software development was
never our bottleneck.

500
00:39:46,854 --> 00:39:49,376
Now we have to focus on the business and doing other things.

501
00:39:49,376 --> 00:39:51,617
The bottleneck is really pull requests.

502
00:39:51,778 --> 00:39:54,450
And I'm just like, LOL.

503
00:39:54,450 --> 00:39:59,264
Like pull requests are are not the bottom are sure, they're a bottleneck, but they're not
the real bottleneck.

504
00:39:59,264 --> 00:40:04,349
And I feel like we'll very quickly have companies standing up and saying, yeah, we
automate pull request reviews.

505
00:40:04,349 --> 00:40:08,182
And then we'll get articles saying, pull request reviews were always our bottleneck.

506
00:40:08,182 --> 00:40:10,134
And they were that, you know, now they're resolved.

507
00:40:10,134 --> 00:40:10,604
And

508
00:40:10,604 --> 00:40:14,586
Then there's gonna be the r the response article saying, pull requests for never a
bottleneck.

509
00:40:14,586 --> 00:40:16,030
It was fill in the blank.

510
00:40:16,030 --> 00:40:18,070
What's what's the trajectory here?

511
00:40:18,070 --> 00:40:27,237
I've seen now now uh I'm I'm with one client helping them out in in the product uh in the
product team.

512
00:40:27,237 --> 00:40:35,233
So I'm actually now the bottleneck with uh defining requirements that that are that first
that makes sense, right?

513
00:40:35,233 --> 00:40:43,926
So so scope out a feature, like traditional business analysis requirements, work
requirements engineering work.

514
00:40:43,926 --> 00:40:48,377
And I tried to do it with AI and I was not happy at all.

515
00:40:48,377 --> 00:40:49,128
So yeah.

516
00:40:49,128 --> 00:40:54,811
So currently um me and my other colleague in Adroll, we are kind of a bottleneck.

517
00:40:54,811 --> 00:40:56,532
But that's okay for us.

518
00:40:56,532 --> 00:41:06,036
Because we've you know, we we showed the the AI fans why we are not giving everything to
the AI.

519
00:41:06,036 --> 00:41:07,307
So what comes out, right?

520
00:41:07,307 --> 00:41:10,720
'Cause when we start already at the beginning to give

521
00:41:10,720 --> 00:41:13,752
undefined work in there, it only gets worse and worse.

522
00:41:13,752 --> 00:41:25,518
And at the end, like our poor tester, she will have no idea what to automate, uh, or what
let her AI agent automate because it's just, you know, it's basically in German we have

523
00:41:25,518 --> 00:41:31,222
this we have this uh this game, uh when children play it's called Stille Post.

524
00:41:31,222 --> 00:41:39,008
So it's a silent male when you know one they all the children stand in a line and one the
first one starts to say something very

525
00:41:39,008 --> 00:41:46,740
you know, silent into the ear of the other one and then, you know, they just take the
whole message to the end and at the end it comes out something completely different.

526
00:41:46,740 --> 00:41:56,923
And this is what I feel like happens when we scream like this, now, now you are the
bottleneck, you need to be faster, just throw it into the AI and then like, yeah, okay,

527
00:41:56,923 --> 00:41:57,984
now the AI does it.

528
00:41:57,984 --> 00:41:59,684
For me, I'm not the bottleneck anymore.

529
00:41:59,684 --> 00:42:00,184
Super.

530
00:42:00,184 --> 00:42:06,626
But then someone else is and then in the end we end up with something not useful, not
wanted.

531
00:42:06,690 --> 00:42:11,873
Th you know what I think it's a much better name than the English version of the game,
which is just called telephone.

532
00:42:12,993 --> 00:42:14,174
I know, isn't it lame?

533
00:42:14,174 --> 00:42:17,636
Yeah.

534
00:42:17,636 --> 00:42:28,984
Uh yeah, so it's it's a telephone game, uh having having lots of middle people in in
between where you're passing off messages and at the end of the day you get something uh

535
00:42:28,984 --> 00:42:30,484
uh completely different.

536
00:42:30,484 --> 00:42:32,287
I mean, usually more than a couple of words.

537
00:42:32,287 --> 00:42:39,243
So it you get some enjoyment out of what what ends up with uh what you started with versus
uh at the end.

538
00:42:39,243 --> 00:42:49,042
It's interesting to bring LMs into that mix though and already start to see that it's
compounding the confusion uh or complexity of of the messages that get passed around the

539
00:42:49,042 --> 00:42:55,328
organization and to see it in the light of still the problem of throwing the work over the
wall to someone else.

540
00:42:55,328 --> 00:42:56,066
It's

541
00:42:56,066 --> 00:42:56,466
Yeah.

542
00:42:56,466 --> 00:43:05,964
I I mean, if you're evaluating people's success or their careers or even assign them the
label or the title to do a particular thing and they can offload all of that work to an

543
00:43:05,964 --> 00:43:18,204
LLM or 90% of it, then they're just encouraged to have it go through this sort of extra
mutation or transformation layer that doesn't understand the original intent, that it has

544
00:43:18,204 --> 00:43:21,066
no like there's no reasoning or thinking process behind it.

545
00:43:21,066 --> 00:43:22,618
And then taking that and passing it off.

546
00:43:22,618 --> 00:43:25,738
I if you look at it from that perspective, it seems obvious.

547
00:43:25,738 --> 00:43:27,991
that it can't end well.

548
00:43:28,000 --> 00:43:28,731
Absolutely.

549
00:43:28,731 --> 00:43:29,231
Yeah.

550
00:43:29,231 --> 00:43:33,316
So I I really do hope that that we'll learn that.

551
00:43:33,316 --> 00:43:37,210
Like all of us as a society will learn that sooner than later.

552
00:43:37,210 --> 00:43:43,165
But there are days where I'm more worried and there are other days where I'm more
positive.

553
00:43:44,766 --> 00:43:48,035
Um, well then that's a good point, I think, for us to switch over to picks.

554
00:43:48,035 --> 00:43:51,146
So, Pia, what have you brought for us today?

555
00:43:51,146 --> 00:43:53,668
I brought one of my favorite books.

556
00:43:53,668 --> 00:43:57,972
Um, it's The Culture Map by Erin Meyer.

557
00:43:57,972 --> 00:44:09,701
And uh it's all about how you deal with it's focused on the business area, but how you
work internationally, you know, with people from different cultures, countries,

558
00:44:09,701 --> 00:44:12,784
backgrounds, and it's super super interesting.

559
00:44:12,784 --> 00:44:21,152
Shed a lot of light um assumptions I've had about different areas or countries around the
world.

560
00:44:21,152 --> 00:44:22,412
It was really eye opening.

561
00:44:22,412 --> 00:44:35,596
Yeah, I love it how she uh how she describes the the differences between cultures and and
she, you know, every everything is described by at least one concrete example from her own

562
00:44:35,596 --> 00:44:36,546
experience.

563
00:44:36,546 --> 00:44:37,627
So I really love that.

564
00:44:37,627 --> 00:44:40,627
So it's not like it's not super scientific written.

565
00:44:40,627 --> 00:44:43,318
It's just something you can easy read.

566
00:44:43,318 --> 00:44:44,449
Yeah, it's really cool.

567
00:44:44,449 --> 00:44:48,850
And it helped me a lot to work with my international clients now.

568
00:44:48,850 --> 00:44:49,730
Yeah.

569
00:44:50,392 --> 00:44:55,729
Was there any like one particular insight that you liked above all the other ones?

570
00:44:56,032 --> 00:44:58,703
then it's all about perspective.

571
00:44:58,703 --> 00:45:11,487
So for example, people outside of Germany, Austria, Switzerland, they always feel like,
okay, those those German speaking countries, all the people there, they are always super

572
00:45:11,487 --> 00:45:12,887
on time, for example.

573
00:45:12,887 --> 00:45:20,330
And and now like as I am I'm Austrian, uh, but I live in Switzerland for more than
thirteen years now.

574
00:45:20,330 --> 00:45:20,990
And

575
00:45:20,990 --> 00:45:25,992
I know the Swiss version of being on time and I know the Austrian version.

576
00:45:25,992 --> 00:45:29,893
And that's are completely different thing, like totally different.

577
00:45:29,893 --> 00:45:40,237
And it drives me crazy uh working with Austrians because I so adapted the the Swiss timing
and and there like it it's huge.

578
00:45:40,657 --> 00:45:43,158
so it's always about perspective.

579
00:45:43,523 --> 00:45:54,453
Yeah, the the being on time thing is uh and obviously if you extend that to other cultures
around the world, it's I think in the book Aaron uses the term whether or not time is

580
00:45:54,453 --> 00:45:56,034
fixed or flexible.

581
00:45:56,034 --> 00:45:56,615
Yes.

582
00:45:56,615 --> 00:46:02,680
And uh you could definitely see some cultures are way more flexible on when they like if
you say I always found this really interesting.

583
00:46:02,680 --> 00:46:04,994
In in German there isn't a great way to say

584
00:46:04,994 --> 00:46:12,616
Like we'll meet at a particular time, but with the assumption that it's a flexible time,
it's if you like if you say you're gonna meet at twelve o'clock, like you are meeting, you

585
00:46:12,616 --> 00:46:13,536
are meeting at twelve o'clock.

586
00:46:13,536 --> 00:46:15,557
Like there is no there is no other time.

587
00:46:15,557 --> 00:46:23,409
But in other in other cultures, that's definitely like, well, twelve could be one thir one
thirty or something, like you know, stuff can happen at that point.

588
00:46:23,409 --> 00:46:24,779
Yeah, I I like that one.

589
00:46:24,779 --> 00:46:34,412
The one that actually got me in the book that I I really liked was that uh a better
understanding of this concept of co like high context versus low context.

590
00:46:34,412 --> 00:46:45,850
Where in especially uh like Eastern Asian cultures, when you say something, there's like a
lot of different implied meanings with whatever that that statement is that you're saying.

591
00:46:45,850 --> 00:46:53,346
And so if I say, uh, like your hair looks nice today, that that may mean so many different
things on so many levels.

592
00:46:53,346 --> 00:46:59,971
Like, does that mean that like yesterday and the day before your hair was terrible and and
today you finally decided to fix it?

593
00:46:59,971 --> 00:47:01,912
And there's like a lot of different levels to that.

594
00:47:01,912 --> 00:47:07,016
Whereas in I feel like a a lot in Western cultures, things are very uh like to the point.

595
00:47:07,016 --> 00:47:08,087
They're low context.

596
00:47:08,087 --> 00:47:11,490
If you say something, don't try to interpret it more than what's there.

597
00:47:11,490 --> 00:47:14,353
There really was no extra thought put behind it.

598
00:47:14,353 --> 00:47:22,539
And I feel like that was a huge learning for me, especially around how uh different
languages or cultures are constructed and whether or not you should read into something

599
00:47:22,539 --> 00:47:23,560
that someone is saying.

600
00:47:23,560 --> 00:47:27,443
Talking to someone from Asia, feel free to read into it.

601
00:47:27,443 --> 00:47:30,906
And so, like now, I have to be extra careful when I say things.

602
00:47:31,011 --> 00:47:33,161
how it may be taken by different people.

603
00:47:33,161 --> 00:47:33,666
Yeah.

604
00:47:33,666 --> 00:47:34,707
Yeah, absolutely.

605
00:47:34,707 --> 00:47:36,928
And that reminds me of yeah, one more thing.

606
00:47:36,928 --> 00:47:37,978
I was surprised.

607
00:47:37,978 --> 00:47:39,089
I didn't expect that.

608
00:47:39,089 --> 00:47:50,225
Like when you, for example, as uh European or l myself, when I give feedback in in a
round, that's that's normal for me, right?

609
00:47:50,225 --> 00:47:58,379
And also with uh the clients like from Austria, that's totally fine no matter which level
in the hierarchy they are.

610
00:47:58,379 --> 00:48:02,702
But it's completely weird when we have colleagues from the US in the call.

611
00:48:02,702 --> 00:48:03,576
So they

612
00:48:03,576 --> 00:48:09,909
They fa they would never do that because it's like together we stand divided we fall.

613
00:48:09,909 --> 00:48:22,574
This um you know, this way of thinking um in in the US um culture I wasn't aware of
because I um I experienced Americans from the US always is very like straightforward, like

614
00:48:22,574 --> 00:48:25,610
to the point, saying what they wanna say.

615
00:48:25,610 --> 00:48:32,810
But yeah, now I I understand more why in certain situations they don't speak up.

616
00:48:32,810 --> 00:48:41,088
Although I know they also don't agree with something, but they would not like say
something against the boss in front of all the others.

617
00:48:41,088 --> 00:48:52,581
I I think the the most common known scenario of professional workplace engagement for
Americans is the feedback sandwich where you say something very nice and then you give the

618
00:48:52,581 --> 00:48:55,962
actual feedback and then you say, no, it's actually okay, it's not that bad.

619
00:48:55,962 --> 00:49:00,853
And you're supposed to you're supposed to understand that it was a really negative
feedback.

620
00:49:00,853 --> 00:49:02,524
Things aren't going very well.

621
00:49:02,524 --> 00:49:05,655
But uh and and pull and pull that important piece out.

622
00:49:05,655 --> 00:49:07,465
Uh I've always hated that.

623
00:49:07,465 --> 00:49:09,806
But on the other side, you know, I I I get it.

624
00:49:09,806 --> 00:49:10,666
So

625
00:49:11,102 --> 00:49:20,720
there's also there's also this huge aspect of if you engage with people from other
cultures who work in international companies, they tend to have been more exposed to other

626
00:49:20,720 --> 00:49:30,428
cultures and so may have picked up on some of those things more than those that if you're
working like you're consulting or contracting for a a foreign comp company where that

627
00:49:30,428 --> 00:49:37,434
company only has employees from that local country, have only ever worked locally, then
they definitely embody a lot of those.

628
00:49:37,434 --> 00:49:40,576
And I don't want to call them stereotypes, but they're

629
00:49:40,576 --> 00:49:42,838
in a particular part of each of those spectrums in the book.

630
00:49:42,838 --> 00:49:44,989
So I love the pick, Pia.

631
00:49:44,989 --> 00:49:46,391
I the culture map is great.

632
00:49:46,391 --> 00:49:48,489
I still bring it up as a recommendation for people.

633
00:49:48,489 --> 00:49:58,540
It it's you know, even if you don't work across cultures, just even in a single company,
when you're working with colleagues, they could be have their own values that differ from

634
00:49:58,540 --> 00:50:00,642
yours and how you understand things.

635
00:50:00,642 --> 00:50:06,200
And it may not be because they're, you know, maybe they're have heritage from a different
place or

636
00:50:06,200 --> 00:50:08,066
who they've engaged with or just personally.

637
00:50:08,066 --> 00:50:11,328
And I I found there's a lot of insight in that book that I think is very good.

638
00:50:11,328 --> 00:50:12,785
Awesome, happy you liked it.

639
00:50:12,785 --> 00:50:14,130
So what did you bring?

640
00:50:14,130 --> 00:50:15,714
Did you bring something?

641
00:50:15,864 --> 00:50:19,006
Yeah, no, I I I have I have to have a pick every single week.

642
00:50:19,006 --> 00:50:20,798
And so that's a lot of that's a lot of picks.

643
00:50:20,798 --> 00:50:23,069
My pick is well, first is a question.

644
00:50:23,069 --> 00:50:25,311
Uh this one's hype a uh rhetorical.

645
00:50:25,311 --> 00:50:28,963
Uh am I a little less human than the rest of us?

646
00:50:29,123 --> 00:50:37,929
And well, I've definitely been accused of being so uh before, uh, but there's a really
great episode of it's called The Rest is Science.

647
00:50:38,030 --> 00:50:44,864
it's a YouTube series where they talk about if logic is built into human tendency or not.

648
00:50:44,864 --> 00:50:48,776
Is it something that we learn or something that we have and we express?

649
00:50:48,776 --> 00:50:54,219
And the uh the actual episode is called the the reasoning test.

650
00:50:54,219 --> 00:50:56,441
Psychologists still can't explain.

651
00:50:56,441 --> 00:51:00,883
And it it they talk a lot a little bit of what's called the Wasson selection task.

652
00:51:00,903 --> 00:51:12,609
And what it does is it goes into how, depending on the context, if it resembles something
that we have grown up with or cultural standards or norms, we're very it's much easier for

653
00:51:12,609 --> 00:51:13,792
us to answer.

654
00:51:13,792 --> 00:51:15,683
Or have intuition about that.

655
00:51:15,683 --> 00:51:23,745
But if the topic is very mathematical, or is based in logic only, then our reasoning
doesn't kick in as fast.

656
00:51:23,745 --> 00:51:25,025
And that's interesting.

657
00:51:25,025 --> 00:51:28,506
If it's a cultural bias, reasoning very quickly.

658
00:51:28,506 --> 00:51:35,968
And uh I'm gonna have some further picks in the future, but for this one in particular, P
I have a question for you.

659
00:51:35,968 --> 00:51:39,189
Are you a fan of proof by contradiction?

660
00:51:39,849 --> 00:51:41,059
You can say I don't know what that is.

661
00:51:41,059 --> 00:51:41,539
Yeah.

662
00:51:41,539 --> 00:51:41,870
Yeah.

663
00:51:41,870 --> 00:51:43,980
Uh so this is

664
00:51:44,980 --> 00:51:57,200
Yeah, so proof by contradiction is this strategy for deter to countering arguments where
you show that there's a flaw in the argument that's being made by showing the outcome of

665
00:51:57,200 --> 00:52:01,303
that argument directly contradicts one of the original premises.

666
00:52:01,303 --> 00:52:10,891
Without going into a mathematical proof, it could be that someone just says, you know, we
should work on feature A because we need it for customer A, uh, because they have some

667
00:52:10,891 --> 00:52:12,072
requirements, A.

668
00:52:12,072 --> 00:52:14,874
But when you look into it and you ask questions about that,

669
00:52:14,886 --> 00:52:19,811
you find out that what the customer actually needs is the opposite of A.

670
00:52:19,811 --> 00:52:22,343
And you say, wait, this customer says I don't want A.

671
00:52:22,343 --> 00:52:25,897
And then you bring this as evidence to why we shouldn't do this feature.

672
00:52:25,897 --> 00:52:29,100
They want this thing and it directly contradicts this other thing.

673
00:52:29,100 --> 00:52:32,513
Well, it for me, this is so obvious.

674
00:52:32,513 --> 00:52:36,216
I had I learned about proof by contradiction and I fell in love with it.

675
00:52:36,216 --> 00:52:40,520
It just seems so like such a natural thing to use in a conversation or an argument.

676
00:52:40,682 --> 00:52:46,526
but it only occurs to me recently that this is a learned behavior, a learned i idea or
concept.

677
00:52:46,526 --> 00:52:48,087
It's not something that we're born with.

678
00:52:48,087 --> 00:52:57,254
Understanding that things contradict each other is a logical paradigm that's natural, but
not something that we have a basic tendency for.

679
00:52:57,254 --> 00:53:04,018
And what's really interesting to me is that it may actually be incompatible with anyone
that doesn't have a logical or technical background.

680
00:53:04,018 --> 00:53:09,494
The the concept of that we can have a discussion and we can lay out axiom or premises.

681
00:53:09,494 --> 00:53:14,998
and come to a conclusion based off of that and then show how our conclusion is flawed
based off of new data.

682
00:53:14,998 --> 00:53:20,492
That isn't something that everyone actually is born with or fundamentally understands.

683
00:53:20,568 --> 00:53:21,621
Yeah, I agree.

684
00:53:21,621 --> 00:53:22,924
I had to learn that one.

685
00:53:22,924 --> 00:53:28,979
And I learned it actually from a good friend who's uh yeah, who used to work in software
engineering.

686
00:53:30,254 --> 00:53:33,495
This seems like a a a long and interesting stor a story.

687
00:53:33,495 --> 00:53:39,647
Uh but for the maybe that's a m another topic for uh another day.

688
00:53:39,647 --> 00:53:51,761
so it's the series is called The Rest is Science and it has Michael Stevens of V Sauce
Fame, the U influencer, uh, and Hannah Fry, the PhD mathematician out of I believe

689
00:53:51,761 --> 00:53:52,631
England.

690
00:53:52,631 --> 00:53:53,451
they're they're really great.

691
00:53:53,451 --> 00:53:55,932
They're very technical and they really dive into each of the topics.

692
00:53:55,932 --> 00:53:56,662
So

693
00:53:56,662 --> 00:54:02,589
I think it's very interesting and it's definitely giving me a new insight into when I
engage with conversations with other people.

694
00:54:02,589 --> 00:54:10,528
If I'm trying to argue against them, I also need to make sure that we understand how
disagreements work.

695
00:54:10,914 --> 00:54:11,636
Absolutely.

696
00:54:11,636 --> 00:54:12,227
I love it.

697
00:54:12,227 --> 00:54:12,648
Thank you.

698
00:54:12,648 --> 00:54:14,412
I'll definitely check it out.

699
00:54:14,554 --> 00:54:19,797
Uh okay, so with that I wanna say thank you, Pia so much for joining us uh this week.

700
00:54:20,959 --> 00:54:26,534
Um and thanks for all the listeners for for tuning in and I hope to see everyone back
again next.

